Digital Marketing for B2B & Local Business
You need great marketing.
I'm here to help.
My approach to digital marketing combines proven strategies, effective communication, and premium content production to help you connect with your audience and accelerate growth.
Or call/text McKenzie at (917) 719-1351 to get started.
Most marketing efforts can be distilled into a common goal:
delivering the right message, at the right time, to the right audience.
Rather than blindly rushing into tactical execution work, I look at the big picture: assessing each unique business from every angle to create a cohesive plan for reaching its goals.
This means building a deep working knowledge of you, your business, your competitors, and your customers. When your marketing partner truly understands each of these elements, you can create a lasting framework for expanding your promotional efforts and growing your business in the long term.
How I Work
Whether you need a new website, a content plan for LinkedIn, a landing page for an upcoming conference, or something else, my approach is generally the same:
Getting to Know You
I’ll guide you through a discovery process to bring me up to speed on all the important parts of your business. What are you selling? Who is your customer? What are your biggest challenges? How would you like to improve your marketing?
Crafting a Framework
I create a written plan to help you reach your goals, including which platforms to use, visual and written messaging, and how we’ll measure success. All work lives in a central database, which keeps collaboration straightforward.
Managing the Work
Depending on the scope of the project, I’ll either handle the work myself or source a contractor to keep things on track. Staying organized and keeping the lines of communication open helps ensure success.
Results & Maintenance
You’ll receive copies of all the files created and used for your project. If the work is ongoing, we’ll set a reporting cadence so you know exactly what’s working and what needs adjustment.
How I Can Help
Marketing Strategy Consulting
A cohesive plan built on research into your business, your competitors, and your customers.
Brand Messaging & Copywriting
Clear, consistent messaging and copy for your website, sales materials, and campaigns.
Website Design & Development
Custom WordPress websites that look sharp, load fast, and turn visitors into customers.
SEO Strategy & Content Writing
Search-focused content and technical SEO that help the right people find you on Google and in AI search.
Promotional Graphic Design
Social graphics, print collateral, signage, and presentation decks that stay on-brand.
Video Content Production
Shoot planning, crew and contractor management, and on-set capture from a former MrBeast producer.
See the Work
A few highlights from across my capabilities. Each links to more examples.
Print, Social & Case Studies
Menus, in-store signage, social campaigns, and long-form case studies, each built to stay on-brand.
Behind the Scenes at MrBeast
Shoots, crews, and logistics from producing for the biggest channel on YouTube.
Use Case Café
A case study program at Formula.Monks that doubled as sales training for a new team of SDRs and BDRs.
Who Is Elysian?
Elysian refers to “Elysium,” a paradise in Greek mythology. I named my business Elysian Digital Media because I believe good marketing should feel that way: clear, calm, and working in your favor.
I’m McKenzie Hagerstrom, a marketing consultant and B2B content strategist. I’ve produced shoots for MrBeast, built case study and sales enablement programs at Formula.Monks, and sold B2B in hospitality, so I know how to connect creative work to real business goals. When you work with Elysian, you work directly with me.
Let’s Talk About Your Marketing
Let’s chat about what you’re working on. I’ll help you figure out the right next step.