B2B Marketing Consulting
Selling to a business is not the same as selling to a person. I help B2B teams build content and marketing strategies grounded in research, brand, and business goals.
Use Case Café
[Your paragraph here: describe the Use Case Café program at .Monks, a revenue-facing case study development initiative that also served as a sales training program to upskill a new team of SDRs and BDRs. Add your role, how the sessions worked, and what the program produced.]
Bloomberg Voyager
How Formula.Monks built a data model that standardized requirements from 300+ stock exchanges, cutting Bloomberg’s update process from weeks to days.
Couchbase Capella
How Formula.Monks ran full-stack DBaaS product delivery for Couchbase while recruiting and handing off to a brand-new in-house product team.
How I Work
Methodical Research
I start by learning your market, your buyers, and your competitors, so recommendations come from evidence, not guesses.
Brand Consistency
Every asset follows your voice, visual identity, and messaging, so your brand reads the same in every channel.
Repeatable Systems
I build templates, workflows, and documentation your team can keep using long after the first project ships.
Execution Support
Strategy only matters if it gets done. I stay involved to help your team launch, measure, and adjust.
I’ve Worked Both Sides of the Deal
Content Management
As a Content Manager and Brand Writer for .Monks, I stepped in to build repeatable content systems and brand messaging that directly served revenue generation efforts. When .Monks technology division needed a story and a way to tell it, I worked with the small team that crafted this vision from the ground up.
Selling to Business Buyers
Adjacent to marketing and media production, my past work in B2B sales within the Las Vegas hospitality industry demonstrated the importance of relationships built on genuine trust. Good B2B businesses establish long-term rapport with buyers, provide excellent service, and remove friction from communications wherever possible.
The B2B Buyer Is a Specific Niche
B2B purchases involve more people, more scrutiny, and more time. A buyer is rarely deciding alone. They need to justify the choice to a team, a budget holder, and sometimes leadership. Marketing that works on consumers, built on impulse and urgency, often falls flat here.
B2B content has to educate, build confidence, and give the champion inside an organization what they need to make the case. Understanding that buyer is the difference between content that gets read and content that gets forwarded to the decision-maker.
Ready to Talk Strategy?
Tell me where your marketing is today and where you want it to go.